In Episode 4, Brik Chik sits down with Varick Baiyina — a seasoned management and media impresario with over 30 years of experience, generating and managing millions in operational and advertising revenue. From growing up in his family’s print business in Rochester, learning the value of the advertising dollar… to becoming a major market media buyer for the 1992 Clinton–Gore Presidential Campaign… Varick’s journey has shaped media, marketing, and culture.

Today he is the CEO of Xperience Live Events and the promoter of the Rochester Summer Soul Music Festival, bringing world-class entertainment and community impact to Western New York.

This episode is a masterclass in media, leadership, and legacy-building.

Follow Varick Baiyina
Facebook: @vbaiyina
Instagram: @varickbaiyina
Linkedin: @varickbaiyina

Follow Xperience Live Events
Facebook: @XperienceLiveEvents
Instagram: @xperienceliveevents
TikTok: @xperiencelive
Youtube: @XperienceLiveEvents
Website: xperienceliveevents.com

Follow Brik Chik
Instagram: @briktalks
Facebook: @brikchik
Youtube: @brikchik
Website: brikchik.com

Directed, Edited, and Motion Graphics by Shabaka Mu Ausar for Media Movement Network

Roc Summer Soul Music Fest 2023 – DAY 2
Saturday, August 19, 2023
Celebrating 50 Years of Hip-Hop
PARCEL 5 – Downtown Rochester

Performing Live
SILK
KID ’N PLAY
YO-YO
ROD BONNER
NA$A Featuring AMIR DAZE & MIKKI LaDAWN

GET CONNECTED

SILK
IG: @thegroupsilk

KID ’N PLAY
IG: @kidfromkidnplay

YO-YO
IG: @yoyofearless

ROD BONNER
IG: @rodbonner

AMIR DAZE
IG: @amirdaze

MIKKI LaDAWN
IG: @mikki.tha.dawn

ZACRATES
IG: @zacrates__

COYOTE
IG: @coyotedondada

XPERIENCE LIVE EVENTS
WEB: xperienceliveevents.com